EXPERIENCE
The following information is a brief snapshot of Chelsea's professional experience.
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CAREER HISTORY
VICE PRESIDENT OF MARKETING & COMMUNICATIONS
Visiting Media | March 2019 - Present
B2B SaaS and immersive asset creation company serving the world’s biggest hotel brands, management companies and ownership groups: Hilton, Hyatt, Marriott, IHG, Accor, Aimbridge, Remington, Pyramid Hospitality, Host Hotels & Resorts (REIT), with over 3,000 customers globally.
Have played a pivotal leadership role under the CEO during the company’s transformative journey from a 14-person US-based virtual tour company to the world’s foremost hospitality sales enablement and immersive selling platform provider, with customers on five continents.
In my tenure, I spearheaded every facet of marketing and corporate communications, seamlessly blending strategic vision with hands-on execution. From product marketing to demand generation, digital marketing to public relations, and beyond, I am proud to continue to shape the company’s trajectory. My role has extended beyond marketing through prior years, encompassing sales enablement, operations, company culture and human relations.
The COVID-19 pandemic presented unprecedented challenges, and I played a crucial role in steering the company through uncertain times. Adapting and innovating as a team, we positioned the company as the most valuable and crucial tech during COVID lockdowns, with customer communications and loyalty at the forefront of our strategy.
A highlight of my achievements includes the launch of a strategic demand generation shift. This initiative led marketing to generate pipeline from $63,000 to $1.1M in just three quarters. My action-oriented approach to new challenges and strategic investments in testing new channels helped fuel the sales team’s bookings efforts, aiding the largest revenue quarter on record for the company.
Having orchestrated customer-facing events, led joint webinars, managed customer gifting programs, conducted extensive market research surveys, and spearheaded dozens of impactful case studies, my mission has and always will be to embody the company’s core values and bring a customer-experience focus to marketing.
Leading the company through a rebrand and repositioning, internal and external strategic alignment has been one of the more rewarding parts of my journey with Visiting Media.
Chair of the Company Culture Committee, crafting the company’s Core Values.
Chair of the All Company Summit committee, bringing 150 employees to the company’s global headquarters for a multi-day team building and innovation summit.
FASHION MARKETING MANAGER & GRAPHIC DESIGNER
Margaret O'Leary, Inc | October 2017 - Present
Brought on board to spearhead the company’s updated branding efforts - maintain a connection with our loyal Baby-Boomer clientele while gaining market awareness among the affluent Millennial/Xennial demographic. Reporting directly to ownership.
Ecommerce management: forecast, design, launch and monitor all email marketing efforts against KPIs – revenue increase of 40%+ YOY
Optimize all aspects of margaretoleary.com (Shopify platform), monitor Google Analytics and Hotjar analysis to make continued improvements in the eCommerce customer journey
Design all print and digital marketing collateral for 15 retail locations across the country including mailers, catalogues, posters, signage, monthly store event campaigns and more
Produce quarterly fashion shoots for seasonal campaigns: creative direction, model scouting, sourcing props and styling materials, file management and QC on set, manage billing of contractors, and post-process images for later wholesale and retail use
Manage social media team to maintain brand standards; negotiate all influencer relationships for paid blogger and influencer marketing
Designed and launched first mass-mail catalogue developed by the company to produce 58% retail sale increase
DTC MARKETING COORDINATOR
Charles Krug Winery | October 2014 - October 2017
In a new role for the company, brought on to lead all aspects of the winery’s Direct to Consumer marketing channel at the managerial level. Reporting to Vice President of Sales.
Ecommerce management (creative development, campaign management, department P&L and tracking KPIs), increasing annual eCommerce revenue by 670% during my tenure
Design all print and digital marketing collateral for the DTC business and manage all digital platforms featuring the winery (website, social pages, third-party review sites, etc.)
Photograph products, events and lifestyle campaigns for web, eCommerce, social and printed collateral
Grow social media followers and engagement (accomplished BOD KPI of 3k to 22k FB followers, 1.3k to 12.9k IG followers within six months)
